Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember?-- Randy P.A: What's in a name? When it comes to your business, Randy, a lot more than you might think. In fact, deciding on a business name is one of the most important decisions you will ever make. The right business name can help you rise above the crowd while the wrong business name can leave you trampled in the rush. With the economy in a slump and competition on the rise, now more than ever it is important that you put considerable thought into coming up with the perfect name for your business. Unfortunately, this is a task that is easier said than done. It seems like all the good business names are either married or no wait, that's a different subject, but the analogy holds true. We live in an age when a business called "The Body Shop" might repair wrecked cars or sell skintight jeans to teenagers, so before you send your letterhead to the printer, consider the following points to help you select the business name that's right for you. The first thing you should do is conduct a little research to determine if the name is already in use by someone else. You would be surprised at how many entrepreneurs forget to research this point and open a business with a name that is already in use. Check with the county clerk and the secretary of state to make sure the name isn't already licensed for use or incorporated with the state. Also check with the U.S. Patent and Trademark office to see if the name is already trademarked, i.e., owned, by someone else. Using another company's trademarked name exposes you to legal action by the trademark owner. Even if your name is just similar to the trademarked name, you may find yourself in court defending your right to use the name. And odds are it's a battle you will lose.If the name you choose is not in use, you should immediately reserve the name with the secretary of state (if you plan on incorporating) and apply for a trademark to ensure your legal ownership. If you do not trademark the name someone can come along later and attempt to steal the name out from under you. Imagine spending years building up your business only to have some upstart trademark the name and engage you in a legal battle over rightful ownership. This is one fight you don't need, especially when the hassle could have been easily avoided with a few bucks and a few forms.Another important thing to consider is the domain name for your business. The domain name is the website address a customer will use to find you on the Web. Is the domain name for your business name available? If not, is there a domain similar to the business name you're considering? You will undoubtedly discover that securing a suitable domain name is actually harder than choosing a business name. Most logical domain names are already reserved, but you might get lucky. Keep in mind that domain names should be short and descriptive, and preferably have the .com or .net extension. You can use other extensions (I've even used the ".to" extension on occasion) if necessary, just keep in mind that you will need to put forth a little extra marketing effort to promote the website address as people typically assume a .com extension as the norm. Whatever you do, don't use a domain name that is a confusing amalgam of letters and numbers that is hard to remember and even harder for your customer to type in. One good way to approach the task of naming a business is to do so from your customer's point of view. Your business name should clearly define your offering and communicate your message to customers. Put yourself in your customer's shoes for a moment. If you were looking for a business that provides your product or service, what would you expect that business to be called? If you were in the market for computer parts, for example, wouldn't you look for a business that has "computer parts" reflected in the business name? Jim's Computer Parts may not sound as snazzy as Jim's Electronics Emporium, but snazzy doesn't pay the bills. Happy customers who quickly identify you as the source of their purchase do.The name of your business can also spark subconscious reactions in a customer that may drive them to you or drive them away. Words like quality, complete, executive, best, low-cost, and on time often spark positive reactions in the mind of the consumer. Words like cheap, discount, and used tend to create negative emotions. You'll notice that no one claims to sell used cars anymore, but the dealer lots are loaded with vehicles that are "previously owned."Finally, let's talk about things to avoid. Experts agree that you should avoid using generic terms like enterprise, corporation, partners, and unlimited as part of your everyday business name. These terms are fine for the legal business entity name, but are often too unclear for everyday use. Can you tell me what any of these companies do: ABC Corporation, Big Dog Enterprises, M&B Partners, and Discounts Unlimited sell? I didn't think so.Also avoid abstract names like Yahoo, Google, Monster and Flip Dog (I am not going to list the names of the numerous local high tech firms that have bucked this rule :o). Abstract names will require a subtitle to explain what the business does or an expensive marketing campaign that brands the name into the minds of consumers. Unless you have deep pockets, I suggest you go with a name that describes your business at first glance and leave abstraction to the likes of Cher.Finally, you should avoid hokey names, unless of course, you are starting a hokey business. Crazy Dave's Stereo Shop is a great name if the business is really run by Crazy Dave and his personality is exploited in the marketing of the business. However, if you want to be taken serious, then give your business a serious name. Would you go to Crazy Dave's House of Dentistry? Neither would I.Here's to your success.
Labels do not have to black and white bores. In fact, label printers can produce amazing color labels that can increase consumer attention and sales. Some industry pros maintain that a color label is about fifty percent more effective than a black and white option with respect to attracting a consumers eye. Anyone using labels on a retail product should certainly consider using the full color solutions offered by "label printers" .Full "color labels" are often referred to a four color products because of the methods used in their creation. Label printers use various screens and filters to parse an image into four separate colors (black, yellow, magenta and cyan). After separation, each color element is put on a separate printing plate. The press uses all of the plates to recreate the full color original.Label printers can produce dazzling results in full color, but there is a downside. Full color labels are more labor-intensive and expensive to produce. The multiple plates, set-up costs and other expenses make full color options a more costly alternative to other options. However, when one approaches their label purchase as an investment, instead of as a mere expense, the increased costs is often worthwhile. Additionally, the high level of competition among label printers can often produce bargains that make the cost easier for the consumer to tolerate.If you are looking for a way to distinguish your product and to give it a heightened level of shelf appeal, you may want to consider discussing full color labels with a few label printers. Label printers can allow one to escape the drudgery and ineffectiveness of black and white offerings with exciting full color solutions that look marvelous and perform effectively.
A lot of people these days are preaching about the buying and holding method of gaining wealth with real estate. There indeed may come a time in your life or business when you'll want to hang onto a piece of property, although you'll only be interested in keeping certain types of property. If you're just starting out, flipping a house may be an ideal way to get started.Basically, there are three ways that you can flip a house, although each one has it's own terms, motivation, and type of property. The first method is known as retailing. What this means, is that you buy a house in bad shape, do the repairs to fix it up, then turn around and sell it. There are a variety of houses in need of repairs out there, and several ways that you can quickly flip a house to net profit. All you need to know are the techniques that will get you the most money in the least amount of time.The second way you can flip a house is though wholesaling. Wholesaling involves finding a home for sale then flipping it to an investor for a fast, yet small profit. To do this, you'll need to know the real estate investors in your area, the types of homes that flip the best, and how to fund your property so you can flip it to them. If you live in a big area or a city, you'll find that using the wholesaling method of flipping houses is actually easier to accomplish. The third way to flip a house is by assigning the purchase. Using this method, you'll commit to buy the house. Instead of closing the deal yourself, you'll assign it to a real estate investor - of course for a small fee. The investor will take the contract over and close the purchase themselves - flipping the house. This can be very profitable, especially if you invest in the right home. You don't need to have your contract worded any special way to be legal, although you will need to determine the assignment fee.If you're looking to break into the real estate market and make big bucks, you'll need to learn all about flipping houses. Flipping houses is very profitable, especially once you have learned the basics. The first and third methods are the best, although they will both take quite a bit of work on your part. Restoring homes isn't easy, and you'll need to have a team qualified to handle any repairs. Assigning the purchase may be difficult when you first start out, although it will get easier with time. If you stay at it and do your best to make a profit - you'll be an expert at flipping homes in no time at all.
Choosing an online training solution is easier with a bit of expert advice. The following tips should make your decision-making process a little easier.1. Assess Your Resources. If youve already committed yourself to the idea of online training, youve likely already done some assessment of your resources. If not, evaluate your budget, time, equipment and computer availability to see what you can afford.2. Conduct a JHA. The next, and most important, step is conducting your own Job Hazard Assessment (JHA). This consists of a safety professional - your safety representative or consultant - visiting the job site, analyzing field worker operations and noting what physical and environmental hazards exist.A good JHA will identify what particular workers in various positions need to be trained on in order to eliminate or reduce the hazards associated with their job. Youd then want to match up your needs with exactly what the online training company provides.3. Target Your Specific Needs. Choose an online training provider that can offer you the training topics identified in the JHA or one that has the ability to customize the training to address the unique hazards associated with your particular industry. You should ask, Is the training offered here specifically geared toward meeting the training requirements set by OSHA or is it just awareness level training?4. Choose Deep or Wide. Also, ask yourself how in depth the training needs to be given the students level of responsibility for site safety. If you are looking into training for a supervisor or manager, oftentimes you will need more in-depth coverage of that subject matter. Perhaps you have a supervisor who needs training that qualifies him or her as a Competent Person or a worker who simply needs awareness-level training. A Competent Person is defined by OSHA as: an individual who, by way of training and/or experience, is knowledgeable of applicable standards, is capable of identifying workplace hazards relating to the specific operation, is designated by the employer, and has authority to take appropriate actions. 5. Track Your Training. From an administrative standpoint you should make sure that the online training provider can track and maintain the student training records. Also, find out if you will have instant access to these records.Following these tips and doing a bit planning will undoubtedly make finding the right online training provider much easier on you. As with any major purchase, the more research you do the better. Good luck.
If one needs little more than the occasional simple address label, they may be able to get by using their desktop PC, a decent printer and some store-bought label stock. Those who want something special, on the other hand, should look for a quality label printing company. Label printing firms can create specialty products to meet virtually any need.Sometimes a simple black and white label just will not do the trick! One may have specific design needs or a desire to separate his or her efforts from the pack with a dazzling label. A quality "label printing" firm can produce labels featuring intricate designs or that are geared for specialty uses. If the idea of using a professional label printing company does not immediately resonate with you, consider some of the fantastic items they can produce. Label printers can handle everything from window decals to wallet cards. They can produce window clings, wallet cards, or laminated items. A top-notch label printer can aid in product branding and promotion by creating unique labels on special metallic films or clear mylar stock. Labels can be a great way to improve a product or to distinguish oneself in the marketplace. It is hard, however, to use labeling to ones advantage with a do-it-yourself approach. That is makes using professional label printing services incredibly attractive.If you need to slap a few address labels on plain white envelopes, feel free to do it in your own office. If you want something more interesting, however, consult with a professional. Label printing experts delivery specialty products that are far superior to the simple output most individuals can create.